Privacy policy

Last Updated: March 17, 2025

At Family Estate ("we," "us," or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website (https://familyestate.co), purchase our hats, or interact with us through email or SMS. We operate our business from California, USA, and are registered in Delaware, USA. This policy applies to customers in the United States.

1. Information We Collect

We collect the following types of information:

Personal Information You Provide: When you make a purchase, sign up for marketing, or interact with us, we may collect:
- Name
- Email address
- Phone number
- Shipping address
- Billing address
Payment Information: Payment details (e.g., credit card numbers) are processed securely by Shopify Payments and its supported payment processors (e.g., Visa, Mastercard, PayPal). We do not store or directly collect this sensitive payment data.
Automatically Collected Information: When you visit our website, we use tools like Google Analytics and Meta Pixel to collect:
- IP address
- Browser type
- Device information
- Pages visited and time spent on our site
- Click and browsing behavior

2. How We Collect Information

We gather information in these ways:

Directly from You: Through checkout forms, website pop-ups, or when you opt in to email/SMS marketing.
Automatically: Via cookies, pixels, and analytics tools as you browse our site.
From Third Parties: Our service providers (e.g., Shopify, Klaviyo) may share data with us to fulfill orders or send marketing.

3. How We Use Your Information

We use your data to:

Process and ship your hat orders.
Communicate with you about your purchases (e.g., order confirmations, shipping updates).
Send promotional emails and SMS messages (e.g., offers, abandoned cart reminders) if you’ve opted in.
Improve our website, products, and marketing through analytics.
Comply with legal obligations or resolve disputes.

4. Email and SMS Marketing

We use Klaviyo to manage our email and SMS marketing. Here’s how it works:

Consent: You can opt in to receive marketing messages via a website pop-up or at checkout. We’ll only send SMS or email marketing if you’ve given explicit consent.
Message Types: These may include promotional offers, order updates, or abandoned cart reminders.
Opting Out: You can unsubscribe anytime by clicking the "unsubscribe" link in emails or replying "STOP" to any SMS. We’ll process opt-outs promptly.
Data Handling: Your consent data for SMS is not shared or sold beyond what’s needed for Klaviyo to send messages on our behalf.

5. Who We Share Your Information With

We share your data only as necessary:

Service Providers:
- Shopify: Hosts our website and processes orders.
- Shopify Payments: Manages payments with its processors (e.g., Visa, PayPal).
- Klaviyo: Sends email and SMS marketing.
- Shipping Partners: Fulfills your orders from California.
- Google Analytics & Meta Pixel: Analyzes website usage and ad performance.
Legal Compliance: We may share data if required by law or to protect our rights.
Business Transfers: If Family Estate is sold or merged, your data may transfer to the new owner.

We do not sell your personal information to third parties for their own marketing purposes.

6. Your Rights and Choices

You have control over your data:

Access or Update: Contact us to review or correct your information.
Opt-Out: Unsubscribe from marketing as described in Section 4.
California Residents: Under the CCPA, you may request to know what data we’ve collected, delete it, or opt out of its sale (though we don’t sell data). Submit requests to info@familyestate.co.
Cookies: Adjust your browser settings to manage cookies or tracking.

7. Data Security

We use industry-standard measures (e.g., encryption, secure servers) to protect your data. However, no online system is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We keep your information only as long as needed:

Order data: Retained for 7 years to comply with tax and legal requirements.
Marketing data: Kept until you opt out or we no longer need it for analytics.

9. Children’s Privacy

Our website and services are not intended for individuals under 13. We do not knowingly collect data from children.

10. Third-Party Links

Our site may link to external websites (e.g., Shopify, Klaviyo). We’re not responsible for their privacy practices—please review their policies.

11. Changes to This Policy

We may update this policy as our business or laws change. Check the "Last Updated" date above. Significant changes will be communicated via email or a website notice.